When I founded Mini Totem, I wanted to create eco-responsible accessories for moms and babies that are stylish and functional. The values of community support and mutual aid are very important to me and this company will allow me to contribute to causes that are close to my heart.
Two weeks ago, I came across a newspaper article in which we could read the cry for help of The Lighthouse Children and Families, a pediatric palliative care organization in Montreal. It was explained that a service interruption was possible, due to a lack of funds and specialized personnel. Le Phare offers clinical care to seriously ill children, as well as support, respite and support for families. It celebrates the lives of children, while creating beautiful memories.
Mini Totem symbolizes that “it takes a village to raise children!” “And I started the business because I believe the whole village should work together to accomplish great things and make a big difference. Although I donate part of my annual profits to the Canadian Women’s Foundation, I also want to get involved with this organization.
To meet the need, we’ve created a collection of eco-responsible t-shirts
The “Keep on shining” collection is directly inspired by the work of the organization, which is a unique resource for pediatric palliative care for families in Montreal – like a lighthouse. By purchasing a t-shirt, you will be contributing to the unique mission of this essential organization for parents of dying children. The “Keep on shining” collection is directly inspired by the work of the organization, which is a unique resource for pediatric palliative care for families in Montreal. The t-shirts all have the inscription “Because It Takes a Village“, Mini Totem’s slogan.
Because it takes a village to raise families, it is important to support each other as parents. This sentence takes on an even deeper meaning for the families who attend this center and who are going through the worst ordeal, the end of a child’s life. Let’s help Le Phare continue to be a light to the children and families it helps!
Our collection will be available for a limited time from February 14 to March 14, 2021. The slogan is available in French and English in sizes for adults, children and babies! This is a great idea for “Twinning” with the family, while supporting an important cause!
Mini Totem will donate $ 5 per adult t-shirt sold and $ 3 per child t-shirt, baby t-shirt and onesie sold to The Lighthouse.
Several influencers and blogger moms have agreed to take our campaign, here are some photos taken during the shooting of the promotional video shot on February 10.